The Horse Racing Pro service is unique and could be associated with a private club. One of a kind private club that offers quality insights for horse racing to its established customers.
- User Experience.
- User Interface.
- Web Build.
I’ve been tasked to develop HRP brand across all communication channels within very narrow time. Website is the end destination for the curious individuals looking to get it’s limited membership. Featuring enough information to answer on possible question as well as convincing potential clients to join.
As outcome, design is optimised to deliver content in a story like experience. User interface is guiding potential customer towards the membership subscription as well as building up trust element around the product.
My mission, was to deliver a product that will perform well both on desktop and mobile, making it fully responsive. Increasing usability and overall user experience.