Iluexpert is a recognised high end beauty clinic. I created a refined brand direction that helps to stand out from the crowd.

  • Strategy.
  • Branding.
  • User Experience.
  • User Interface.
  • Web Build.

Solid experience.

I helped create a cutting-edge take on tricky requirement: applying Estonian / Scandinavian look and feel to the brand. Whether you are surfing through website or being inside the clinic customers should get experience they will remember.

So when I was requested to look in to brand development and to come up with the theme based on initial brief, I suggested a few concepts that were taken a few steps further. What started as a digital project only, turned into full re-brand project; including space planning/flow and interior design.

Emotional approach.

Iluexpert needed an injection of fresh ideas to enhance user experience and to have emotional attachment with the brand.

Seamless experience.

My mission was to create an intuitive user experience for customers across all devices and keeping it simple to manage by admins. It was decided to use WordPress CMS with tailored custom Iluexpert theme, that could be scaled and be multilingual.

Communication strategy.

I paid close attention to email marketing strategy and developed multiple scenarios, designing and developing personalised email templates, connecting customer with Iluexpert.