UBSPMU is an individual semi-permanent make up artist practising in London. I have been tasked to develop brand identity, some well-thought-out UX and a layer of clean design.

  • Strategy.
  • Branding.
  • User Experience.
  • User Interface.
  • Web Build.

New experience.

My mission was to enhance the brand’s visual identity, making it relevant to beauty industry, young, modern and easily recognisable.

The objective was to intuitively guide the user towards an online reservation, highlight quality of work and an immersive, existing presentation of services.


To solidify consistency between different design elements, to give a personal touch, I found inspiration in hands that provide additional connection with the customers.

Ease of use.

I was able to propose modern multi-platform design that gives an optimal visit across all devices and resolutions. The entire site’s content can be modified through the WordPress CMS interface.