World of betsafe is a place where all of the fun communication is served in one hub like website, helping to connect with their loyal audience.
- User Experience.
- User Interface.
Gluing it together.
My focus was to translate Betsafe atmosphere, tone of language in to design and provide reach experience.
Challenge that I had was to glue everything together. At the time of briefing there were a few third party websites, looking and behaving very different.
Focusing on user interface that will work both on mobile and desktop as analysis proved demand for mobile consumption.
Betsafe has a network collaborators, ambassadors that needed a tool to share their activities and connect with their audience in one place.